Considered work deserves to be found

Website & SEO Strategist for Design‑Led Brands.

I'm Rachael Johnson. I build fast, custom-coded websites and the search strategy behind them, for interior designers, aesthetics practices, and brands where the look is the product.

Rachael Johnson, founder of She Does Strategy

You did not start a business to whisper into the void of page seven.

Client work featured in

The New York Times Architectural Digest

The approach

Search first, with a designer's eye.

Most beautiful sites are made to be looked at. I make them to be found as well: on Google, on maps, and in the answers AI assistants give.

The design stays as considered as the work it presents.

She Does It All

A site, a private dashboard, and my strategy built in.

01

The site

Custom-coded, designed from your brand, and fast.

02

The dashboard

Edit your own content with nothing to break, and see every enquiry the site brings.

03

The strategy

My search rules for your site are built in. Connect your own AI assistant and it works within them. You approve what it drafts.

Engagements begin at $15,000.

She does it all, except your logo. I work from the brand you have.

About She Does It All

Smaller beginnings

Other ways to work together.

  1. 01

    Consultation

    Ninety minutes, prepared in advance, with a written plan to follow.

    $497

  2. 02

    Review

    A technical search and AI visibility audit, delivered as a written report with a recorded walkthrough.

    From $2,500

  3. 03

    Shopify

    Design, build, and migration for established stores.

    From $50,000

Selected work

Design, build, and search, held together.

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Aesthetics · Shopify

Savanna Boda Aesthetics

Several stores brought into one.

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Interior design

Imparfait Design Studio and KitchenLab

Two related studios, connected across Chicago, Michigan, and Miami.

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Wellness · Custom-coded

True You Therapy and Wellness

A custom-coded site with a private dashboard.

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Rachael Johnson

Strategy first.

I set the strategy and lead every engagement, and I take a limited number of engagements each year.

Henry the Sheepdoodle supervises.

Begin

Inquire

Tell me about your business and what you would like the site to do.

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